Apr 24, 2022
Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find clients and gain credibility.
Designing a course can be challenging. How do you know what to include? How do you figure out how to sequence the modules?
Explore a new way...
Apr 19, 2022
Creating your story is just the first part storytelling. You also need a way to tell your story.
As a business storyteller, your goal is to get listeners and readers involved in your story. They will see themselves in your story. They will want to jump in and join the story.
Or realize "this isn't my story" and go...
Apr 5, 2022
Most stories will attract attention. Small business owners need to go beyond attracting attention to create stories that attract and persuade.
How do you attract your ideal clients? Create a story with elements they can relate to. A story that helps them see themselves in the story.
How do you do this? It's a pretty...
Apr 1, 2022
They're not paying attention to your content? No surprise: there's
a lot of noise in the background.
This episode (based on my new course - http://cathygoodwin.com/credcourse ) introduces the 2 factors that influence credibility...illustrated with a story.
When classical violinist Joshua Bell agreed to...