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Sep 28, 2023

Email marketing is one of the most effective ways to grow your business, especially if you are a small, service-based business where you are the brand. 

These days we're hearing a lot about how to use stories to improve your email marketing. There's a lot of nonsense out there, such as "You have to start with a story."...

Sep 21, 2023

There's a lot of confusion about branding for small businesses and solopreneurs. Your brand influences the stories you tell, the promises you make, and even the advice you give your clients.

Cindy Bidar has achieved considerable success in a relatively short time frame. Her brand builds on her story archetype - the Role...

Sep 14, 2023

When you're a small service-based business, you are the brand ... and you deliver the value to your clients.

Prospective clients come to you with the question, "Can you really do the job?"

They want to know about you as a person, because you're not a big faceless company. 

If you're a solopreneur, they have to believe...

Sep 7, 2023

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." 

This is awful advice for marketing. The original "mess to message" comes from psychologists, who meant, "Your mistakes are telling you something! You need to stop and pay...