Oct 26, 2023

A content creator named Kaleigh Moore posted on social media: When working to improve yourself: Is it better to do it in a public forum and post about progress along the way, or to internalize it, hunker down, and sort of *sit down, shut up, and DO THE WORK* on your own?

This is a great question It really boils down to,...

Oct 19, 2023

When you introduce yourself as a business owner, do you give yourself a title? Or do you jump right in to explain how you serve clients?

Many coaches tell you to skip the title. No need to identify yourself, they say. Clients don't care what you call yourself. They just want to know how you help.

Sounds good, doesn't...

Oct 12, 2023

How to communicate your value by telling a story.

Stories make it possible to communicate your value without coming across as boastful, obnoxious or unbelievable.

Your story won’t just explain: your listeners will see themselves in the story and exclaim the words you’re waiting for: “I want what they’re...

Oct 5, 2023

"Dramatic stories in your emails? Not a good idea!"

That was the advice of a  marketing expert - not me! 

In particular, he said, emails that begin with an edgy dramatic story face two problems.

First, the story can overshadow your informational content. After all, people open your emails to get information and...