Aug 31, 2023

When you're a service-based entrepreneur, your brand is YOU. You are selling yourself. And, as you know, the best way to do this is with a story.

Your best story may be an origin story - the story of how you got started. And you're often advised to present your struggles and hardships. 

But is that a good approach? What...

Aug 24, 2023

Content creation is one of the most important activities of a business owner, especially for online marketing. 

As a prolific writer myself, I've found that anyone who writes a lot will sooner or later experience a challenge: how can I find ideas for my next article? 

That article might appear as a blog post or be...

Aug 17, 2023

Stories, by definition, evoke emotions. Strong stories encourage your audience to see themselves in your story. 

But what does your audience experience when you share a story about your own struggles? 

Maybe you want them to get the message, “I’ve been there.”

Maybe you offer a service to clients who seek...

Aug 10, 2023

As marketers - especially copywriters - we're taught to begin a project by asking, "What does the client need?" 

Copywriting training usually includes a list of basic needs, such as "finance" and "love."  

We get copywriting templates that encourage the question, "Are you struggling with..."

But what if you offer a...

Aug 3, 2023

It's happened to every consultant or coach. 

A client shows up, enthusiastic and ready to rock and roll.

But then they stop cold. They realize they're not Cinderella and you're not the fairy godmother. You won't just wave a wand. They have to contribute to the work. 

Even if they've paid you, you're frustrated. You...