Oct 2, 2021
Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale!
So forget about finding the arc of the story. Entrepreneurs can't look to the movies for models of business stories.
In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and...
Oct 2, 2021
Business storytelling has become popular...you can tell because you'll find lots of wrongheaded advice all over the Internet.
A common mistake is to focus on the "story arc," a concept popular among classes designed for novelists and movie writers. Instructors often turn to Disney movies for examples.
The truth is, the...
Aug 18, 2021
Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step.
Your story needs to do 3 things: invite your audience to become part of the story; challenge the hero (and never, ever save your hero with a fairy godmother; and remain...
Aug 4, 2021
Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way! A story just to entertain your audience? Not strong enough.
This episode introduces 3 qualities of a story that supports your business.
First, your story has a strategic...
Jul 5, 2021
Copywriting can take lessons from that party game, "If you could pick a superpower, what would it be?"
As a small business owner or entrepreneur, you can have some fun with this as you implement your marketing. This episode shows you how to use 3 of the most highly desired superpowers - invisibility, time travel,...