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Oct 2, 2021

Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale!

So forget about finding the arc of the story. Entrepreneurs can't look to the movies for models of business stories.

In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and...


024 Entrepreneurs: Avoid this common mistake in business storytelling

Oct 2, 2021

Business storytelling has become popular...you can tell because you'll find lots of wrongheaded advice all over the Internet.

A common mistake is to focus on the "story arc," a concept popular among classes designed for novelists and movie writers. Instructors often turn to Disney movies for examples. 

The truth is, the...


Aug 18, 2021

Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step. 

Your story needs to do 3 things: invite your audience to become part of the story;  challenge the hero (and never, ever save your hero with a fairy godmother; and remain...


Aug 4, 2021

Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way! A story just to entertain your audience? Not strong enough.

This episode introduces 3 qualities of a story that supports your business.

First, your story has a strategic...


Jul 5, 2021

Copywriting can take lessons from that party game, "If you could pick a superpower, what would it be?"

As a small business owner or entrepreneur, you can have some fun with this as you implement your marketing. This episode shows you how to use 3 of the most highly desired superpowers -   invisibility, time travel,...