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Dec 18, 2021

Storytellers sometimes experience external distractions. A classic example comes from the time a large black fly landed on a presenter's head during a political debate. 

You can't always control outside distractions. But sometimes, the way you tell your story can send your audience's mind moving in a direction where you...


Dec 7, 2021

A lot of copywriting guides promise to give you a set of "power words" to jazz up your copy and get better results.

The truth is, you'll get more bang for the buck by starting with your power story. Not all "power words" will be powerful for your brand Stories  will help you relate directly to your clients and their


Nov 25, 2021

Can you use made-up stories to market your real business?

The short answer is “yes.” The longer answer is, “Only under certain conditions.”

In this episode, we look at 2 kinds of made-up stories that can be harmful to your credibility and 1 kind of story that will almost always benefit your marketing. 

Down...


Oct 27, 2021

Lots of small business owners work hard on website marketing, yet feel like something is missing. They've done everything right and yet they don't get the results that should be theirs. 

With Halloween around the corner, I remember the days when my website felt more like a haunted house than a warm, friendly place to...


Oct 2, 2021

Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale!

So forget about finding the arc of the story. Entrepreneurs can't look to the movies for models of business stories.

In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and...