Jan 6, 2022
Noted business author and influencer Dorie Clark presented a
thoughtful Ted Talk on
December 21. We feel busy, she says, because we try to do the
impossible, we want to feel "in demand," and (perhaps most
importantly) we want to avoid dealing with something large or
small. To illustrate the last point, Dorie illustrates with a story
about her late cat, Gideon.
In this episode, I analyze why the story works. I would classify
Dorie as an "Educator" archetype (although of course she has no
awareness of my framework and likely wouldn't care). However, I'm.
constantly surprised at how many successful business owners conform
consistently to one of the story archetypes.
Here's a good example of a personal story that fits the brand of an
Educator archetype, well-presented and successful on a number of
dimensions.