Feb 21, 2023
Business storytelling can be used to explain a concept, describe what you do, or show why you're so passionate about serving your clients.
Business storytelling can also be used for "story-selling:" you craft your story to appeal to buyers and motivate them to take action.
In this episode of Strategic Storytelling, you'll see an example
of the way we can transform a "good enough" story into a strong
story that delivers sales. We'll work with a story that was
submitted to me by a workshop participant.
The business owner (a financial executive - a corporate controller,
to be exact) found a need for a product she could create. She
needed a story to get prospective customers involved and motivated.
Her first story was not bad...but you'll see what we did to make it
even better.
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If you'd like to work with me to power up your story (or find
the best one to use), we can begin with a Strategic Intensive
program. Click here to learn more.
You can also work with me on writing your copy, where we
incorporate stories. Click here to learn more about how I write or
help clients write their own copy.
Download my FREE guide to the most
common storytelling mistakes (and the one big fix for all
three).