Nov 25, 2021
Can you use made-up stories to market your real business?
The short answer is “yes.” The longer answer is, “Only under certain conditions.”
In this episode, we look at 2 kinds of made-up stories that can be harmful to your credibility and 1 kind of story that will almost always benefit your marketing.
Down my free guide to 3 common storytelling mistakes - click here.
I wrote a blog post on this topic also