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Nov 25, 2021

Can you use made-up stories to market your real business?

The short answer is “yes.” The longer answer is, “Only under certain conditions.”

In this episode, we look at 2 kinds of made-up stories that can be harmful to your credibility and 1 kind of story that will almost always benefit your marketing. 

Down my free guide to 3 common storytelling mistakes - click here.

I wrote a blog post on this topic also